Ashley Merrill and Davina Farahi on the Future of Luxury Fashion

by | Nov 14, 2019

From Pajamas to Pet Carriers — the Future of Luxury Fashion

Davina Farahi, founder and CEO of Shaya, and Ashley Merrill, founder and CEO of Lunya join us to talk about their luxury brands.

Posted by BoldTV on Tuesday, November 12, 2019

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Ashley Merrill, the CEO or Lunya, a luxury sleepwear brand and Davina Farahi, founder of Shaya, a luxury pet carrier, joined Bold TV to talk about their brands and entrepreneurship. Lunya offers flattering, functional and comfortable sleepwear. Shaya offers purses with anti-bacterial and water-resistant interiors that double as pet carriers.

Merrill says her brand is a reinterpretation of sleepwear inspired by her personal experience of always wearing her husband’s old T-shirts to bed. Farahi says she found her market after needing a pet carrier for her pup and realizing that she could make a purse that was both versatile and fashionable. While both brands started in ecommerce, Merrill moved her company into brick-and-mortar stores. Farahi encouraged pop-up stores where brands can engage with customers and show off new products.

Farahi advises female entrepreneurs to have a tough exterior and to use a strong tone in investment conversations. Merrill says that good businesses solve problems with distinct products, and it’s about products that market themselves.